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A Life Coach Isn’t a Therapist, but Here’s What They Do

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Kerrick Gooden

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Kerrick was raised in the Hill Country of Austin, Texas where he studied at the University of Texas. After some travel, he moved to the Rogue Valley of Oregon with a vision to farm and support youth. He completed his Bachelor’s of Science in Applied Cultural Anthropology with Honors in 2004 at Southern Oregon University, and devoted over a decade supporting youth and their families navigate  local and state social service programs. During this time, he and his partner cultivated a food forest at their home and founded Verdant Phoenix as an educational mini-farm in 2016.

Verdant Phoenix Farm became an expression of a way of life for Kerrick. He is interested in the relationships between humans, soil, microbes, plants/trees/shrubs, food, culture, time, and the web of life. As these elements inform his horticultural practice, Kerrick enjoys supporting landscapes, gardens, farms, and their people who are interested in belonging to the land.